Websites I’ve Developed at Flypaper Digital Marketing

As a Product Specialist at Flypaper Digital Marketing, I specialize in building fully functional, client-centered websites that combine aesthetic appeal with performance. Each project reflects a deep understanding of user experience (UX), responsive design, and search engine optimization (SEO) to help businesses grow their online presence.



Working closely with Account Managers, I turn client visions into polished digital platforms. From local SEO keyword research to domain and hosting migrations, I ensure every launch is smooth, strategic, and scalable.

Custom Websites Built for Real Clients

Jody’s Auto | Multi-Location Auto Repair Website

Industry:  Automotive, Local Services
Scope:  Full website rebuild for a multi-location business
Tech Focus:  Local SEO, service area optimization, UX for conversion, multi-location structure

Jody’s Auto is a well-established auto repair chain with multiple locations across Northwest Arkansas. The client needed a complete website overhaul that would serve both existing and new customers, reflect their trusted reputation, and improve their online discoverability across Bentonville, Springdale, and Siloam Springs.

As the lead builder on this large-scale project, I:

  • Designed and structured over 50+ custom pages, including service pages, location-specific landing pages, and promotional content
  • Built location-based navigation for easy user flow and improved SEO visibility in Google Maps and local search results
  • Created mobile-first layouts to serve customers booking on-the-go
  • Implemented structured content for specific auto services like brake repair, oil changes, and A/C maintenance to target high-intent search queries
  • Integrated trust-building elements such as reviews, warranty info, financing options, and certifications
  • Ensured ADA-accessibility compliance, fast page loads, and clean user flow for seamless customer conversion
A screenshot of the website for jody 's auto.
A website with a picture of a house on it

Key Concepts | Custom Home Builder Website

Industry: Construction, Luxury Homes
Goal: Build a user-friendly site that feels high-end and inviting
Tech Focus: Branding alignment, mobile optimization, SEO-friendly layout

Key Concepts is an award-winning custom home-building company. Joey, the owner, wanted a sleek and accessible site that captured the luxurious essence of his brand. I worked to integrate their signature green branding throughout the site, ensuring consistency from color palette to call-to-actions.

Ever’s Construction | Full-Service Contractor Website

Industry:  Construction, Remodeling

Goal: Highlight a broad range of services with clear navigation

Tech Focus: Dual navigation bars, content hierarchy, visual flow

Ever’s Construction had a large amount of project content, which called for a layout that was intuitive and easy to navigate. I implemented dual nav bars to improve user flow and built service-specific pages for better SEO targeting and user engagement.

A screenshot of a website for a remodel company.
A website for commercial and residential roofing services

Quality Assurance Roofing | Residential & Commercial Roofing Website

Industry:  Roofing, Home Services
Goal:  Redesign and modernize with custom branding tweaks
Tech Focus:  Custom nav bar design, user engagement, clean layout

Erica, the owner, wanted to retain key elements from her old site but refresh the overall look. This project gave me the chance to experiment with advanced design features, including a custom offset logo in the nav bar—a technique I now apply in other projects.