OkayNWA: Promoting Local Discovery Through Digital Media
As a Digital Media and Client Support Assistant at Reasons Creations, I managed and produced content for the @okaynwaapp Instagram account, a platform created to support the OkayNWA app—an innovative mobile tool that connects users to events, attractions, and experiences across Northwest Arkansas.
My role centered on designing and scheduling strategic social media content that:
- Showcased the app’s features and updates
- Promoted community events
- Boosted regional pride and user engagement
- Encouraged app downloads through visual storytelling
Scroll down to explore some of the Instagram Reels I created to highlight different aspects of the app and community.
Reels Created for OkayNWA Socials
Feature Highlights Reels
Purpose: Demonstrate key app updates and how they benefit users
These reels visually explain how new features—like event filters, interactive maps, or user submissions—enhance the user experience.
Northwest Arkansas Lifestyle Reels
Purpose:
Celebrate the NWA region and position OkayNWA as a go-to local guide
Each reel captures the vibrant culture, scenic beauty, and local gems of Northwest Arkansas, while integrating how the app helps people experience more of it.
Brand Awareness Reels
Purpose:
Drive app visibility, downloads, and trust
These reels were crafted to expand brand recognition and reinforce the app’s value. From user testimonials to feature walkthroughs, each video aims to connect with viewers on both practical and emotional levels.